#BAT SIGNAL SHINING IN THE SKY GIF HOW TO#

Are you shining it as brightly as you could? YOU have a Bat Signal Talent hiding in your business right now. It’s exactly what I did with the The 60-Second Sales Hook, and the affect on my business has been staggering.

That’s all it takes to begin defining your Bat Signal Talent and open up a new world of possibilities (and sweet 4-figure an hour consults) for your business.

#BAT SIGNAL SHINING IN THE SKY GIF HOW TO#

Now that you’ve identified your BST, start to think about ways you could begin to teach others how to use your skill.Ĭould you write a free report to dazzle people with your special talent? Or make a short video presentation on your laptop? Step 3: Choose the one thing you do best and love the most. These are the 3-5 things that just about every client wants in their package, and the things that you get the most “wow” effect when you deliver it. Step 2: Identify the specific services you help clients with the most. These are the 5-10 or more things that you would list in a typical job proposal. Step 1: List the broad services you provide. So let’s do a short exercise to come up with your Bat Signal Talent so you can become known as the “go-to” expert to solve this problem in your niche. However, I can promise that by not defining your bat signal talent you are leaving “easy money” on the table.ĪND when you discover and promote your bat signal talent, you will enter into the well-paid superhero role for your clients… and more qualified prospects will flow naturally into your business… If you are known as a color-matching wizard in the design world, the stakes are a little less high than with a major affiliate-driven product launch.

Yes… I know that not every industry lends itself to high dollar fixes to high stakes problems they way mine does. If I can fix their slumping funnel in an hour, why wouldn’t they come to me to create their next one from scratch? Some copywriters charge twice as much for an hour of their time.)īut the greater value is that it keeps my name fresh on the minds of serious players in the industry. (I am not the most expensive guy in the market, btw. And if I charge $2,000 for the consult, it’s an hour well spent for me… and a “life saver” for them to turn their big six or seven figure launch around. Usually an hour on the phone is all it takes. And once they fix the hook, the rest of the campaign sparks to life and conversions are back on track. My best clients and colleagues know I can swoop in and write them a better hook in no time. The #1 reason sales campaigns come up limp is because the hook is weak. … that’s when my “bat signal” appears like a beacon in the night sky. So, when a colleague or client (or a friend of theirs) has a launch coming up and their pre-launch test results are subpar because there are holes in their funnel or their copy is off the mark. So I would list all the stuff I’m hired to write like, sales pages, video sales letters, email copy, website copy, optin squeeze pages, and on and on.īut the one thing I am best known for is creating killer sales hooks and orchestrating high-converting affiliate launches for info-marketers. 3 Steps to Discovering Your Bat Signal Talentįirst… make a list the broad services you provide.įor instance, I’m a direct response copywriter. Now, if you’ve read this far and can’t already picture a situation when your colleagues or clients would “Bat Signal” you… let’s fix that now. “Vendors” scratch and claw for jobs on places like Elance and Fiverr, while “Experts” pick and choose the best clients to fill their highly coveted dance card. And that is the freelancer’s kiss of death. That means they see you as a vendor and not an expert. Rule #1: Never let your clients and colleagues think of you as a “general” service provider. It means that you are in danger of being ignored, overlooked or quickly forgotten even when you do good work. If you’re a consultant, coach or freelancer, failing to define your Bat Signal Talent puts your business in serious peril. And usually the thing you enjoy doing the most. It’s not the only thing you do, but it’s the one thing you do best. I call this your Bat Signal Talent because it’s the ONE problem your best clients would call on you to solve in their most desperate hour.

Bat signal shining in the sky gif